January 9, 2013
What’s in a name? Not much, you might think, going by the the tried and tested po-tay-to/po-tah-to line of reasoning. But if you are under any illusions as to the importance of a name, here’s a little practical experiment for you: why not try starting your own soft-drink business, selling the beverage in smart red [...]
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May 6, 2005
Here at the tail-end of the English winter I am suddenly having cravings for casseroles and stews – warm, nourishing comfort foods that fragrance the entire house while they simmer away on the stove or in the oven. I’m not sure if the sudden craving stems from the knowledge that I won’t feel like them [...]
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