When is a banana loaf not just a banana loaf? When it is a baked memory.
Any pub quiz afficionado can tell you that smell is the sense that triggers the strongest memories, but much has also been written about the emotional connection between your perception of a specific taste and a memory. In Remembrance of Things Past, author Marcel Proust famously wrote that the taste of lime blossom madeleines transported him vividly back to the town where he grew up and specifically his aunt’s house where he ate madeleines as a child. This famous passage gave rise to the expression “a Proustian moment”, used to describe the evocation of vivid memories by a sensory experience.














