The big reveal – my famous cupcakes!

by Jeanne on February 2, 2010

in Cooksister in the media

Post image for The big reveal – my famous cupcakes!

I teased you last week with my muffcakes post – and now it’s time for a correction and the big reveal.

First the big reveal – as you can see from the picture, my muffins are the new face of… Lurpak butter! They now refuse to get out of the oven for less than $10,000 :)  Well, to be pedantic, they are one of the four new faces of Lurpak in its new 2010 outdoor media campaign, together with a lemon meringue pie, Helen’s chicken pie, and Mary-Rose’s roast chicken.  I believe there are two roadside billboards featuring my white chocolate and raspberry cupcakes quite close to my house, but have not been able to get there in daylight hours yet to get photographic evidence of my cupcakes’s new-found fame.  If anbody else spots them on a billboard or poster around town, could you pretty please send me a snap?  Would be wounderful to have a little scrapbook of them.  For when the cupcakes have all grown up and left home, you know ;-)

And then the correction: after the initial Pdfs that I was sent showed pictures of my cupcakes together with a recipe for my muffins, the confusion has now all been cleared up and it is indeed the cupcake recipe that is now being distributed to accompany the cupcake pictures.  Hurrah! Confused muffcakes no more!

** UPDATE! **

For your viewing pleasure, here are some pics of my muffin billboards around London!

Woohoo! Shopping at food market, I look up & see Jeanne's pho... on Twitpic

This one was spotted in West London by the ever-fabulous Mowie of Mowielicious.


I snapped this one on the Royal Docks Road in East London near my house (Nick had to pull over into a disused off-ramp – the joys of being married to a food blogger!).


This one is on the way to the eastbound Circle/Metropolitan/Hammersmith & City lines in the Liverpool Street Tube station.  That’s a normal size dorr next to it, to give you an idea of the scale.


And this one is at the top of the Central Line escalators at Liverpool Street Tube Station – every time I walk past it on my way home I feel like pinching my cupcakes’ cheeks and kissing them goodnight ;-)

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{ 41 comments… read them below or add one }

bellini valli February 2, 2010 at 8:57 pm

Congratulations Jeanne…and to think we knew these cupcakes before fame.


Manggy February 2, 2010 at 9:18 pm

Oh wow! That is fantastic – congratulations!
I see what you meant now by the height conundrum :)


Kitchen Butterfly February 2, 2010 at 9:28 pm

Congratulations….wow. Now, I think I want some cakes……Well done, Jeanne, well done!


Sarah, Maison Cupcake February 2, 2010 at 9:45 pm

Brilliant! That must be amazing to see your stuff on a billboard! Hope you get to see it properly.


Mowie February 2, 2010 at 9:51 pm

JEANNE!!! There’s a MASSIVE billboard of this down the road from me, I saw it on the bus last night on my way home and I was shouting at the top of my lungs: ‘That’s Jeanne! That’s Jeanne! Stop the bus!’ =)
Like with you, it was dark outside, and I’d already planned to head over there on the weekend to take a pic, hoping to surprise you before you could post about it! xxx


Kit February 3, 2010 at 7:26 am

Now I understand why they all had to be different heights. It’s amazing what goes into a photo shoot and advertising campaign!


Anne February 3, 2010 at 7:47 am

Oooh, how cool!!!


Charlotte February 3, 2010 at 8:47 am

Lovely Lurpak muffcakes! Well done Jeanne.


nina February 3, 2010 at 12:29 pm

Well done my friend!! You definitely nailed this one!!!


Soma February 3, 2010 at 4:37 pm

Mmmmmmm.. Jeanne very very well done.


Cynthia Nelson February 3, 2010 at 6:57 pm

Clearly I missed the tease! This is great news! You must be so excited. The muffins look more than Billboard worthy!


Wendy t February 4, 2010 at 7:17 pm

Big congratulations Jeanne!!! They look great! xxx


Sarka February 4, 2010 at 11:46 pm

Wow, that’s wonderful Jeanne!! Congratulations!!!!! :) Well done. I hope I will see a Billboard with your picture!


Sunita February 5, 2010 at 10:37 am

Yaay! That’s wonderful news;we don’t have billboards near our house, and I thought it was a good thing; but now I wish otherwise. Do show us a picture when you manage to get one. Congratulations, dear Jeanne :-)


Jamie February 5, 2010 at 10:38 am

WOWEE! Here’s a hearty slap on the back, a big tight hug and a high five all in one! That is fabulous!!!! I wish I lived next to one of your billboards! Congratulations. She’s not just only hot she’s gooood too.


Johanna February 5, 2010 at 11:44 am

I am sure you can consider yourself a one off – great to know why you had to make muffcakes of different sizes – wish I was in the uk to see the advert and feel proud to know it was from a fellow blogger


Koek! February 5, 2010 at 12:29 pm

Wow – remember us little people when you’re rich and famous…


Christina February 5, 2010 at 1:11 pm

Awesome! That’s so great – congratulations! :-D


Juliana February 5, 2010 at 7:25 pm

Great Jeanne! Congratulations :-)


Kat February 5, 2010 at 7:28 pm

wow, that’s too cool :)
And that fame’s totally desreved too :D just make sure they don’t end up in a bad company shacking up with Paris Hilton, wearing no knickers and doing drugs :D


Jillian February 5, 2010 at 11:14 pm

That’s really fantastic, Jeanne. Congratulations to you *and* your muffins!


diva February 6, 2010 at 10:50 am

Oh congratulations Jeanne! That’s fantastic news. I was looking at the Lurpak ad of these muffins at my tube station the other day and wondering who made them as they look so heartwarming and absolutely to die for. Every time I leave to get the tube, I’ll be seeing it and thinking I’m lucky to know someone famous! :D WOOHOOO. x


katie February 6, 2010 at 5:23 pm

How exciting! I’d be running all over town with my camera…. Who needs a day job with that. Congratulations (although I was looking forward to the muffcakes)


Anne February 6, 2010 at 5:46 pm

Congratulations – these look fab. I spotted the billboard yesterday morning on the way to work and it made me hungry for cake!
I’ll take some pics of the ones I spot – there’s one near Waterloo and another on the Old Kent Road which means your cakes are making lots of commuters very hungry!


dinnerware | Elizeth February 7, 2010 at 8:40 am

Congrats to you and your famous cupcakes! That’s really cool to see them about town.


Bron February 7, 2010 at 8:58 am

Ahhh this is HUGE!! Billboard HUGE!! I always knew you and your cupcakes were headed for big things! ;-) Congratulations gorgeous! xxx


Nanette February 7, 2010 at 9:15 am

Your famous!


The Cooking Ninja February 7, 2010 at 9:47 am

Woohooo! Congratulations! :) So happy for you.


anthony February 7, 2010 at 9:58 am

Glory! That’s fabulous! (and deserved)


Sarah February 7, 2010 at 10:07 am

Fantastic! So exciting! I’m not in London :( But regardless I’ll keep an eye out for them down in Devon – you never know?!


barbara February 7, 2010 at 2:33 pm

Jeanne how fabulous for you. Congratulations.


Bethany February 8, 2010 at 8:02 am

Congratulations! Brilliant work! X


Alessio Fangano February 8, 2010 at 4:34 pm

Wow! Congratulations Jeanne! :D That’s great. Hard work pays back ;)


deeba February 8, 2010 at 4:47 pm

CONGRATULATIONS Jeanne..fabulous. I had a chance to stop by Helen’s blog & check out her Chicken Pie. This is just great! I L♥V it!! Mowie just tweeted a picture of your muffins…
(he he…just one more reason you should be on twitter)


browniegirl February 12, 2010 at 1:18 pm

This is awesome!!! WOW!!! Congratulations Jeanne, you are BEEEEG :o)


Nafisa February 13, 2010 at 10:21 am

Wow, Jeanne, this is fantastic and so cool! Congrats! Would you ever have guessed your cupcakes would one day become more famous than you? ;)


Becky-Girl Interrupted Eating February 13, 2010 at 4:04 pm

Love seeing these cupcake after a horrible journey on the tube . Brightens my day


Kerri February 15, 2010 at 11:42 am

Very impressive! Well done, they look great.


meeta February 17, 2010 at 8:06 am

i am flabbergasted and so proud of you sistah! you rock and sending you all my very warm wishes for this. how surreal it must be seeing your muffcakes plastered all over the place!!


Michelle @ Greedy Gourmet April 12, 2010 at 12:25 pm

Congrats, Jeanne! Your food is famous now. :-) You should have told them to put a link to your blog with the ad; imagine your traffic then!


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