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The big reveal – my famous cupcakes!

by Jeanne Horak on February 2, 2010 41 Comments in Cooksister in the media

LurpakCupcakes

I teased you last week with my muffcakes post – and now it’s time for a correction and the big reveal.

First the big reveal – as you can see from the picture, my muffins are the new face of… Lurpak butter! They now refuse to get out of the oven for less than $10,000 🙂  Well, to be pedantic, they are one of the four new faces of Lurpak in its new 2010 outdoor media campaign, together with a lemon meringue pie, Helen’s chicken pie, and Mary-Rose’s roast chicken.  I believe there are two roadside billboards featuring my white chocolate and raspberry cupcakes quite close to my house, but have not been able to get there in daylight hours yet to get photographic evidence of my cupcakes’s new-found fame.  If anbody else spots them on a billboard or poster around town, could you pretty please send me a snap?  Would be wounderful to have a little scrapbook of them.  For when the cupcakes have all grown up and left home, you know 😉

And then the correction: after the initial Pdfs that I was sent showed pictures of my cupcakes together with a recipe for my muffins, the confusion has now all been cleared up and it is indeed the cupcake recipe that is now being distributed to accompany the cupcake pictures.  Hurrah! Confused muffcakes no more!

** UPDATE! **

For your viewing pleasure, here are some pics of my muffin billboards around London!

Woohoo! Shopping at food market, I look up & see Jeanne's pho... on Twitpic

This one was spotted in West London by the ever-fabulous Mowie of Mowielicious.

LurpakBillboard

I snapped this one on the Royal Docks Road in East London near my house (Nick had to pull over into a disused off-ramp – the joys of being married to a food blogger!).

LurpakLiverpoolSt1

This one is on the way to the eastbound Circle/Metropolitan/Hammersmith & City lines in the Liverpool Street Tube station.  That’s a normal size dorr next to it, to give you an idea of the scale.

LurpakLiverpoolSt2

And this one is at the top of the Central Line escalators at Liverpool Street Tube Station – every time I walk past it on my way home I feel like pinching my cupcakes’ cheeks and kissing them goodnight 😉

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  1. bellini valli says

    February 2, 2010 at 8:57 pm

    Congratulations Jeanne…and to think we knew these cupcakes before fame.

    Reply
  2. Manggy says

    February 2, 2010 at 9:18 pm

    Oh wow! That is fantastic – congratulations!
    I see what you meant now by the height conundrum 🙂

    Reply
  3. Kitchen Butterfly says

    February 2, 2010 at 9:28 pm

    Congratulations….wow. Now, I think I want some cakes……Well done, Jeanne, well done!

    Reply
  4. Sarah, Maison Cupcake says

    February 2, 2010 at 9:45 pm

    Brilliant! That must be amazing to see your stuff on a billboard! Hope you get to see it properly.

    Reply
  5. Mowie says

    February 2, 2010 at 9:51 pm

    JEANNE!!! There’s a MASSIVE billboard of this down the road from me, I saw it on the bus last night on my way home and I was shouting at the top of my lungs: ‘That’s Jeanne! That’s Jeanne! Stop the bus!’ =)
    Like with you, it was dark outside, and I’d already planned to head over there on the weekend to take a pic, hoping to surprise you before you could post about it! xxx

    Reply
  6. Kit says

    February 3, 2010 at 7:26 am

    Now I understand why they all had to be different heights. It’s amazing what goes into a photo shoot and advertising campaign!

    Reply
  7. Anne says

    February 3, 2010 at 7:47 am

    Oooh, how cool!!!

    Reply
  8. Charlotte says

    February 3, 2010 at 8:47 am

    Lovely Lurpak muffcakes! Well done Jeanne.

    Reply
  9. nina says

    February 3, 2010 at 12:29 pm

    Well done my friend!! You definitely nailed this one!!!

    Reply
  10. Soma says

    February 3, 2010 at 4:37 pm

    Mmmmmmm.. Jeanne very very well done.

    Reply
  11. Cynthia Nelson says

    February 3, 2010 at 6:57 pm

    Clearly I missed the tease! This is great news! You must be so excited. The muffins look more than Billboard worthy!

    Reply
  12. Wendy t says

    February 4, 2010 at 7:17 pm

    Big congratulations Jeanne!!! They look great! xxx

    Reply
  13. Sarka says

    February 4, 2010 at 11:46 pm

    Wow, that’s wonderful Jeanne!! Congratulations!!!!! 🙂 Well done. I hope I will see a Billboard with your picture!

    Reply
  14. Sunita says

    February 5, 2010 at 10:37 am

    Yaay! That’s wonderful news;we don’t have billboards near our house, and I thought it was a good thing; but now I wish otherwise. Do show us a picture when you manage to get one. Congratulations, dear Jeanne 🙂

    Reply
  15. Jamie says

    February 5, 2010 at 10:38 am

    WOWEE! Here’s a hearty slap on the back, a big tight hug and a high five all in one! That is fabulous!!!! I wish I lived next to one of your billboards! Congratulations. She’s not just only hot she’s gooood too.

    Reply
  16. Johanna says

    February 5, 2010 at 11:44 am

    I am sure you can consider yourself a one off – great to know why you had to make muffcakes of different sizes – wish I was in the uk to see the advert and feel proud to know it was from a fellow blogger

    Reply
  17. Koek! says

    February 5, 2010 at 12:29 pm

    Wow – remember us little people when you’re rich and famous…

    Reply
  18. Christina says

    February 5, 2010 at 1:11 pm

    Awesome! That’s so great – congratulations! 😀

    Reply
  19. Juliana says

    February 5, 2010 at 7:25 pm

    Great Jeanne! Congratulations 🙂

    Reply
  20. Kat says

    February 5, 2010 at 7:28 pm

    wow, that’s too cool 🙂
    And that fame’s totally desreved too 😀 just make sure they don’t end up in a bad company shacking up with Paris Hilton, wearing no knickers and doing drugs 😀

    Reply
  21. Jillian says

    February 5, 2010 at 11:14 pm

    That’s really fantastic, Jeanne. Congratulations to you *and* your muffins!
    Cheers!
    Jillian

    Reply
  22. diva says

    February 6, 2010 at 10:50 am

    Oh congratulations Jeanne! That’s fantastic news. I was looking at the Lurpak ad of these muffins at my tube station the other day and wondering who made them as they look so heartwarming and absolutely to die for. Every time I leave to get the tube, I’ll be seeing it and thinking I’m lucky to know someone famous! 😀 WOOHOOO. x

    Reply
  23. katie says

    February 6, 2010 at 5:23 pm

    How exciting! I’d be running all over town with my camera…. Who needs a day job with that. Congratulations (although I was looking forward to the muffcakes)

    Reply
  24. Anne says

    February 6, 2010 at 5:46 pm

    Congratulations – these look fab. I spotted the billboard yesterday morning on the way to work and it made me hungry for cake!
    I’ll take some pics of the ones I spot – there’s one near Waterloo and another on the Old Kent Road which means your cakes are making lots of commuters very hungry!

    Reply
  25. dinnerware | Elizeth says

    February 7, 2010 at 8:40 am

    Congrats to you and your famous cupcakes! That’s really cool to see them about town.

    Reply
  26. Bron says

    February 7, 2010 at 8:58 am

    Ahhh this is HUGE!! Billboard HUGE!! I always knew you and your cupcakes were headed for big things! 😉 Congratulations gorgeous! xxx

    Reply
  27. Nanette says

    February 7, 2010 at 9:15 am

    OMG!
    Your famous!

    Reply
  28. The Cooking Ninja says

    February 7, 2010 at 9:47 am

    Woohooo! Congratulations! 🙂 So happy for you.

    Reply
  29. anthony says

    February 7, 2010 at 9:58 am

    Glory! That’s fabulous! (and deserved)

    Reply
  30. Sarah says

    February 7, 2010 at 10:07 am

    Fantastic! So exciting! I’m not in London 🙁 But regardless I’ll keep an eye out for them down in Devon – you never know?!

    Reply
  31. barbara says

    February 7, 2010 at 2:33 pm

    Jeanne how fabulous for you. Congratulations.

    Reply
  32. Bethany says

    February 8, 2010 at 8:02 am

    Congratulations! Brilliant work! X

    Reply
  33. Alessio Fangano says

    February 8, 2010 at 4:34 pm

    Wow! Congratulations Jeanne! 😀 That’s great. Hard work pays back 😉

    Reply
  34. deeba says

    February 8, 2010 at 4:47 pm

    CONGRATULATIONS Jeanne..fabulous. I had a chance to stop by Helen’s blog & check out her Chicken Pie. This is just great! I L♥V it!! Mowie just tweeted a picture of your muffins…
    (he he…just one more reason you should be on twitter)

    Reply
  35. browniegirl says

    February 12, 2010 at 1:18 pm

    This is awesome!!! WOW!!! Congratulations Jeanne, you are BEEEEG :o)

    Reply
  36. Nafisa says

    February 13, 2010 at 10:21 am

    Wow, Jeanne, this is fantastic and so cool! Congrats! Would you ever have guessed your cupcakes would one day become more famous than you? 😉

    Reply
  37. Becky-Girl Interrupted Eating says

    February 13, 2010 at 4:04 pm

    Love seeing these cupcake after a horrible journey on the tube . Brightens my day

    Reply
  38. Kerri says

    February 15, 2010 at 11:42 am

    Very impressive! Well done, they look great.

    Reply
  39. meeta says

    February 17, 2010 at 8:06 am

    i am flabbergasted and so proud of you sistah! you rock and sending you all my very warm wishes for this. how surreal it must be seeing your muffcakes plastered all over the place!!

    Reply
  40. Michelle @ Greedy Gourmet says

    April 12, 2010 at 12:25 pm

    Congrats, Jeanne! Your food is famous now. 🙂 You should have told them to put a link to your blog with the ad; imagine your traffic then!

    Reply
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Jeanne Horak is a freelance food and travel writer; recipe developer and photographer. South African by birth and Londoner by choice, Jeanne has been writing about food and travel on Cooksister since 2004. She is a popular speaker on food photography and writing has also contributed articles, recipes and photos to a number of online and print publications. Jeanne has also worked with a number of destination marketers to promote their city or region. Please get in touch to work with her Read More…

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