January 9, 2013
What’s in a name? Not much, you might think, going by the the tried and tested po-tay-to/po-tah-to line of reasoning. But if you are under any illusions as to the importance of a name, here’s a little practical experiment for you: why not try starting your own soft-drink business, selling the beverage in smart red [...]
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October 31, 2012
“The time has come, the walrus said, to talk of many things; Of shoes and ships and sealing wax; of cabbages and kings…” So wrote Lewis Carroll in The Walrus and the Carpenter, one of the very few poems in which the humble cabbage gets a mention. Can anybody actually think of another notable cabbage [...]
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