January 9, 2013
What’s in a name? Not much, you might think, going by the the tried and tested po-tay-to/po-tah-to line of reasoning. But if you are under any illusions as to the importance of a name, here’s a little practical experiment for you: why not try starting your own soft-drink business, selling the beverage in smart red [...]
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November 29, 2012
Who can tell me what the following sentence’s claim to fame might be? ”The seething sea ceaseth and thus the seething sea sufficeth us.” Points if you said that it provides a an example of sibilance – and bonus points if you pointed out that it is onomatopoeic. But its true claim to fame [...]
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