January 9, 2013
What’s in a name? Not much, you might think, going by the the tried and tested po-tay-to/po-tah-to line of reasoning. But if you are under any illusions as to the importance of a name, here’s a little practical experiment for you: why not try starting your own soft-drink business, selling the beverage in smart red [...]
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November 26, 2008
One of the things about living alone (albeit temporarily!) is that you still go gorocery shopping as if you are buying for two. Your shopping autopilot just seems to reach automatically for so many apples, so many courgettes, so many salmon fillets… This means that, quite often, you have leftover bits and pieces. Half an [...]
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