January 14, 2011
One of my favourite books of all time is Tom Robbins’ Still Life With Woodpecker. I remember a friend lending it to me, reading it, and being enchanted right from the start by Robbins’ quirky, memorable characters and poetic way with words. Without giving the game away too much, the book asks the question “how do [...]
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October 18, 2010
What's in a name? Maybe we should ask some of the big companies that experienced translation problems with their products in recent years. Consider, for example… … the Mitsubishi Pajero. These 4×4 vehicles were all the rage in South Africa's moneyed classes in the mid-1990s. But in Spanish slang, pajero is a term for a [...]
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