January 31, 2013
Isn’t it funny how we humans insist of describing various human characteristics by reference to animals? Take for example: as brave as a lion; as quiet as a mouse; as mad as a badger; as bald as a coot; as dead as a dodo; as blind as a bat; as cunning as a fox; as [...]
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January 9, 2013
What’s in a name? Not much, you might think, going by the the tried and tested po-tay-to/po-tah-to line of reasoning. But if you are under any illusions as to the importance of a name, here’s a little practical experiment for you: why not try starting your own soft-drink business, selling the beverage in smart red [...]
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